The+Wedding+Planner+Model

Under the Wedding Planner model, the vendor focuses on providing a rich, comprehensive array of added value. The vendor serves as both the technical and the artistic expert on all matters, selecting from a large number of possible services.

The Wedding Planner model parallels the Amazon.com model but applies it with a service orientation instead of a product orientation.

The Wedding Planner model also parallels the Car Insurance model, where competitors agree to use each other as supplier. Companies don’t become alarmed when business goes to a competitor, since the structure of the system encourages a flow in all directions. Companies simply check periodically that they have the right mix to ensure balanced sharing in their direction.

With the Wedding Planner model, the competitors recognize that they provide complementary offerings and let the “wedding planner” vendor (reseller) select the best product or service for the occasion. Like the Retail model, companies have a non-exclusive representative promoting their offerings. Under this model, however, companies benefit from a close two-way relationship with their reseller, a recognized technical and artistic expert. If the reseller wants a company’s product or service for a particular task, then the end-customer will inevitably want it as well.

Complementary models: Amazon.com, Car Insurance, Retail, Wholesale

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