The+Future+of+Edutainment

Documentaries, historical fiction, reality programs, and mission-based content already offer fun ways for viewers to learn. If you take a look at a traditional documentary or the 1960s Disney featurettes on wildlife, you realize how far edutainment has come. Nevertheless, it is still in its infancy. The problem is that educators haven't figured out how to integrate content into curricula in a meaningful way. This is mainly because content wasn't available. Now, with the smorgasbord of online educational content, including Khan Academy and MIT's OpenCourseWare, the worlds of education, entertainment, and advertising are about to collide with a great Big Bang that will create a new universe for all three. Education, entertainment, and advertising will never be the same.

Web and television content—of course, the two are rapidly converging—won't be the only media used for edutainment. Reality games will totally change the meaning of entertainment, as all activities will become infused with entertainment—or more accurately, edutainment.

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